28 Jun

Games online as a Marketing tool

It is obvious and it is known to all that the online games are at its best so far. Investment of brands in this sense does more than keep growing day by day. In fact, such actions become part of tactical actions to assume important items in the social strategy of the brands that are committed by them.

valor experiencia de cliente valverdeThis article is the result of collaboration between Jaime Valverde (@mitus82) and TICbeat. Jaime Valverde is responsible for Marketing at digital agency. He is passionate about new technologies and their application to marketing and specializes in the orientation to the customer and the strategies for its retention and loyalty, which develops on his blog, MarketingTakeAway.

Recently, Saatchi & Saatchi has published a study that summarizes these facts and offering light on the reality of the market.

You can see the study on Slideshare here.

Among the key data that we observe in the study we can see that:

  • Men play more than women
  • An important time of office is dedicated to playing with brands
  • Women play more from the mobile phone and the main reason is to fight boredom
  • The main reason for men is to compete against other users
  • The preferred prize are discounts on future purchases
  • 58% think that it is good for brands to be considered fun and playable

They are data that begin to demonstrate the importance of these games and that should help us design our proposal of entertainment depending on who we are heading.

The first point to note is that it helps us to verify that in addition to existing key moments to do this, there are certain reasons that trigger the time invested. If we know that the main reason to play from a Smartphone is to combat boredom, we design applications that are easy to use, with complex rules and which can be consumed in small doses. This will help it to use in times of waiting, public transport…

Sheds light, moreover, on the prizes awaiting the users, being the main discounts. Let us not forget that we are providing entertainment for people, how much more addictive is the application less necessary will be this incentive, but we will not lose sight that our proposal must be consistent with other actions that we are working in other media.

As any other action that is design thinking in our users you must have goals, whether collection of database, knowledge of brand or printing of coupons. Any application that we want to build must be based on clear and measurable objectives. So we will know not only if we are going to accomplish what we set out, we will know if it makes sense or not what we are doing.

As I said Cruz y Raya, if there is will to go, but go “na” is nonsense. Let’s not build games because others have done it. We consider objectives and starting from there consider how reach them. If online games are part of the way to reach them, forward!

04 Apr

Video game addiction, too dangerous to health

Children have neglected the illusion of having a new bike and have come to the screens. Conception Ruipérez Cebrian, Chiron pediatrician Torrevieja Hospital, explains how it affects the excessive use of video games on children’s health, but a prudent and moderate consumption has advantages

The electronic chip is already fully installed in the new generations and that makes children more able than adults to handle new technologies. Television, Internet and especially video games are to blame for that, increasingly, have a passion for small screens and that the smaller they pass bill.

“It is true that consoles can become a form of training for the mind, but overuse can lead to serious health problems that are easily preventable,” says Dr. Ruipérez .

The designers of videogames companies are aware that, to create something that contains an addictive element, its sales increase considerably. The children are engaged in trying to pass the level and this makes them disproportionately interact with these devices .

I there are some cases where children have actually lost the dimension of reality and time as a result of having the controls in his hands more than they should

The benefits

We all know that this kind of entertainment creates great problems in child health, but, if used carefully, can also benefit.

“The benefits are not what they stand out more in video games, but it’s true that kids can get to sharpen the deductive activity . It stimulates logic, visual acuity and faster reflexes acts also develops “says pediatric specialist.

Note that the powers thanks to a controlled use of electronic devices are achieved are mainly hand-eye coordination, logical reasoning and decision-making capacity. In addition, the child may also be able to work better together and face the challenges .

The risks

Despite these potential advantages, giving more to talk about are the risks that may cause videogames.

According Concepción Ruipérez, “addiction to virtual games makes kids dispose other activities, such as physical activity, most lacking among children in today’s society. There is little physical activity in schools, let alone at home. Now children do not play in parks and not make more than two or three hours a week of exercise . ”

The video game addiction, unnecessary excess

The tendency to inactivity and obesity in childhood is one of the biggest problems that children addicted to video games face. They avoid the most any outdoor activity for their continued interest in the game.

They can constantly be in front of the screen and find a solution fast food not stop playing. Therisk of heart disease such as high levels ofcholesterol or hypertension is latent in children who have greater fondness for video games.

“They are giving numerous cases of childhood obesity and this causes cardiovascular changes that initially can not be seen but can even cause heart attacks in young adulthood”

In many cases, children have insomnia because they use an exaggerated consoles. Also, if they are used before the time of sleep , cause sleep disturbances , both in structure and in the reconciliation thereof.

This usually affect school performance, ability to emotional and family relations. ” The Spanish Association of kamagra recommends less than two hours of video games a day and never before going to sleep , “said Dr. Cebrian Ruipérez.

The mental health also deteriorated by the excessive use of this technology, then, if there are no limits, may intensify the possibility that children face a greater social isolation .

The anxiety , the irritability and anger are other symptoms that indicate a possible addiction to the use of electronic devices .

“Having a permanent stimulus that creates a great addiction, social contact is lost. There are children who do not have easy to relate to others and find this kind of entertainment an incentive to do so “

It is always good to know the health risks faced by children in the house and, above all, playtime, a key moment in your day to day .

04 Apr

[Survey Wednesday] 2015 Census games

Greetings, warlords.

Just over a year ago did the last “census Wargames” among readers of lade, and we think there have been some changes this year. That’s why we’re doing the census of 2015. This time wargames have collected nearly 130 games, have tried to categorize them to see what is happening in the gaming tables Hispanic … The survey will take no more than five minutes (the After sure there are many games that you have not tried or even some knowledge …)

The survey is here: my survey review. Thank you for participating!

28 Mar

‘Battlefield 3′. In DICE get serious against cheaters

Battlefield 3

We saw in mid-November last year. In DICE began applying the heavy hand against cheaters in online modes of ‘Battlefield 3′ , but we know that has not been fully effective. In some cases we have seen to roam (I’ve been a victim of one of them, as I told a few days ago exploiting the glitch that made ​​us invincible ), having little to do with them except trust the nice report to them be fruitful soon.

Something that, as relates DICE on the official blog of ‘Battlefield 3′ , just do it again after another hundred ban accounts, intensifying, more if possible, these countermeasures to cheaters. But also ask our collaboration.

We recommend that whenever we see a cheater, or suspect someone who is, at first reviewing your Battlelog verify, and then we report by clicking on the warning triangle profile, specifying in the window that will leave us then what is what leads us to believe that this is the account of a cheater , what kind of illegal stratagems used, or even what game has. The more details the better. Among all is the one to get.

31 Jan

Psychic abilities used in gambling

He has written extensively about psychic abilities we all possess, being a major controversy for both science and to skeptics. Who has not ever thought of making money by premonitions or visions? But many people wonder: “? if people with psychic abilities, why not use those powers to benefit and make money at casinos in the stock market or even in the lottery” The answer is not easy, of the issues is that a person who has this ability for personal gain would be nourished by a negative form an incredibly unique and in order to help others gifts. But beyond that, throughout history and today there are psychics who use their capabilities for large financial gains. In many cases simply do not publicly for fear of sanctions being ridiculed or even to be used. This has been a theme throughout history has been investigated in silence by many experts.

The investigations of psychic abilities in gambling

The use of psychic abilities to win in casinos around the world has been an issue ever anyone has been able to raise. In the 1950s and investigations as those of known parapsychologist JB Rhine of Duke University, who conducted an experiment on whether a person’s intentions may influence gambling dice were made. The results indicated that this power seemed to manifest at an early age and then decreased with time. The idea that a person’s intentions can influence external phenomena has been studied extensively in recent years by researchers from the ESP , yielding very significant data. Many researchers maintain that really a casino game can be manipulated by players with psychic abilities psychokinesis. Dr. Robert E. Graves argues that by controlling its intention coupled with positive emotion, a player can turn the house advantage of 0.61% transforming this percentage in a player advantage of 0.99%. Over time this data could even generate profits by 38% or more.
Another expert even went further, Dean Radin analyzed two factors that can influence with psychic abilities in casino winnings as the geomagnetic field of the Earth and lunar cycles . Because of the geomagnetic field frequencies interfere in human behavior to the cellular level, Radin said that ESP increases with decreasing fluctuations of the geomagnetic field. Radin added that for long periods of time, players can increase their profits by 2% when playing in or near the days of a complete lunar cycle.

Cases of psychic who used their psychic abilities to your advantage

Many people do not believe that they have psychic abilities that can predict the lottery numbers. According to statistics depending on the game and the probability that a person wins the lottery is 1 in 14 million, while the probability of being struck by lightning is 1 in 4.3 million, being more likely that a person drop you a beam to become rich with the lottery. But even with the data against there are certain exceptional cases, such as psychic Barbara Rhodan who won several times the lottery even developed a system using the technique of “pendulum” asserting that any regular lottery player could use their latent capabilities get rich quick.

In 2012 Beti Schulz , 71, was another psychic who earned more than $ 2 million from the National Lottery. Beti said he had spent years getting the same winning lottery numbers. At first he refused to perform the lottery for your benefit as it considered that many people think he used his gift to enrich themselves.

In 2006, in Western Australia, a group of psychics won $ 22,000,000. A psychic Carol said tube called a vision in which she and her friends psychic winning the lottery. One day Carol felt the feeling that I had to buy the lottery and also a number specifically knowing right then they would win the lottery.

One case with much controversy is related to the Pelayo family in Madrid, Spain. Gonzalo Pelayo, a record producer, supposedly devoted to observe roulette numbers, thinking that there was a possibility that there were random. Although Pelayo has always maintained that it is possible to ascertain the numbers that come out through various mathematical calculations, many experts say it really was a great psychic ability that led to the prohibition of access in several casinos in the world.

There are many more cases of psychic winners in gambling. Other psychics claim to hear voices that inform them prior to buying a lottery ticket winning numbers, others have reported that their dreams have a clear view of the correct numbers, but they all share the psychic abilities to win.

Psychic abilities in the stock market

Another less known way of using psychic abilities for personal gain is the stock market. It is said that the world of the stock is only available to certain privileged minds. But there are people with a type of psychic ability known as associative remote viewing , a form of clairvoyance. Remote viewing is one of the most respected forms of extrasensory perception, being widely used by governments. Although it is considered very difficult to capture words or numbers through remote viewing, psychic professionals can visualize scenes from hundreds of miles away. The associative remote viewing involves the subject describe a scene and then associate it with a future trend of the stock market. For this skill to succeed requires a high emotional experience so that the information is transmitted correctly from the future . For example, Russell Targ and Keith Harary, Stanford, have used this technique to successfully predict future price of silver. Other psychics have claimed using kinesiology to assess more accurately the future movements of stock.

Remote viewing

As we have seen psychic abilities are not only to help others, can also be used for private gain. Some people in the psychic community say that if you have this gift should be used primarily for financial gain, defending its position as the universe did not create them and to survive in this world is mainly need a good economy but we always have to remember that it is the person who chooses his path.