07 Jul

China government forbidden to sell porn games

Videojuegos en China

China’s Government banned video games companies on the internet that use references to violence, sex, london city escortsĀ or gambling to advertise their products.

The authorities fear that advertising can corrupt young people.

Many companies in the sector have been used to women who have been involved in sex scandals, so help them promote and sell video games.

The new regulations, announced by the Ministry of culture, will be the first to apply the country on the virtual gaming industry, reported the official Chinese press.

More than 69 million people, mostly young, are connected to internet games.

The moral risk

Sex sells and the scandals also. Whatever the market, attract the attention of the consumer helps to promote the product.

However in China, the creative video game companies seem to have gone too far, says correspondent of the BBC China, Chris Hogg.

Videojuegos en China

Nearly 70 million people in China, the young majority, connect to internet games.

Officials from the Ministry of culture is irked by a recent incident: producers of online games used in a publicity model Shou Shou, who became famous for its sex videos on the internet, along with a Japanese actor of pornographic films.

Shou Shou should promote a role play, while the porn actor was “the face” of Warrior OL, a game popular in China.

Several Chinese media commentators protested because the use of these “porn celebrities” in commercials, although it is not illegal, could “overshadow collective morality”.

That is why the Government has decided to act, and from next month the authorities may force the owners of internet sites to eliminate what they call “vulgar content” in the video game promotions.

Violent images and profanity will be also prohibited in all ads, but not in the virtual games themselves.

Hogg reports that the measure has been widely reviewed in the pro-Government press china, accompanied by photos of the protagonists of the sex scandals that both insulted the bureaucrats.

Newspapers, added Hogg, as well as the producers of video games, know that young women involved in sex scandals always draw attention.